Friday 23 December 2011

Marketing Your Jewellery Company

Have you got a passion to market your jewellery to the public, but not sure how to go about it?
Today I will be giving you some great ideas on how to sell your unique work to the public and turn your dreams into reality.
It's not that hard once you know how, but I should warn you that the competition is quite fierce in the jewellery market.
Your not just competing against established jewellery traders, but also thousands of other handmade jewellers who are all battling to win the public attention and money.
So is it still profitable to set up your own jewellery company in these tough times?
I believe it is, you see jewellery will never go out of fashion. People love to buy and wear jewellery even in a recession. Despite the odds there's always room for new talented jewellers.
The best thing for any new jeweller to do is establish a web presence by opening up their own online store.
It doesn't even have to cost the earth you can set up a free simple website or pay a small monthly fee for a more professional looking site.
To get you started, I have listed some good free and paid website creators. Some offer free trial while others don't.

Free Website Creators
Some great free trial ones.

Free Trial Website Creators
Some e commerce suppliers offer carts included with the website building package, others charge a small fee to use the shopping cart.
Now you've got your website done, you need a payment system to accept online transactions.
Popular ones includes;
Now you are ready to accept payments.
The good thing about owning a website is that you are in control. You can decide how much to price your goods, offer discounts and stock as many products in your shop as you like without paying listing fees or any other charges.
It's always good to get your name out there by selling on other sites. Each site has their own seller rules and fees, so it's a good idea to check before signing up.
Some great online market places to start selling your handmade jewellery to the public.
 Selling on third party sites is a good way to promote your products and brand.
You could also try;
  • Hosting jewellery parties. Invite some of your friends a long and get them to spread the word about your new line of handmade products. Who knows they might end up being some of your most loyal customers.
  • Get involve with craft fairs and car boot sales. There are many potential customers looking for exactly what you are offering.
  • Attending jewellery exhibitions. This is not just for established jewellers, it is a great way to inform the fashion world and the public about your brand. Many people from the fashion world attend including top fashion journalists, jewellers etc. A great way to get spotted.
  • Submit your work to jewellery mazagines and fashion mazagines. Editors are always on the look out for new brands. It's good exposure for your work.
  • Print business cards, flyers and posters with a design software from Serif, like Pageplus 5 or Web plus 5.
  • Sign up with Youtube and create a simple video promoting your work.
  • Buy a small ad in a local newspaper.
  • Sell your jewellery on Argos. They do take a lot of commission.
  • Rent store space in John Lewis and market your jewellery to their customer base.
  • Write a online press release and distribute it online through Pr Log and Pr Web.
  • Sign up to Facebook, Twitter, Google 1 + and create a buzz around your brand and build up some powerful backlinks to your site.
  • Send out a newsletter or promotional email to everyone you know.
  • Write a blog. It's a good way to get people talking about your work.
  • Write articles for article cube, ehow, hubpages.
  • Print a full coloured brochure of your jewellery.
  • Sell through Littlewoods Direct.
There are many ways to market your jewellery, but to be successful it needs to be a combination of online and offline marketing.
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