Should You Do SEO?

If you own a business like I do, you will know that creating a website and publishing it on the web is the easy part.
The hardest part is getting it found and making it search engine friendly (SEO) so that it can achieve high rankings and in turn gain more customers.
If your new to SEO and haven't got any idea of where to start the official Google webmaster Central Blog has some useful articles and tips on the matter to help you get started.
For everyone else it's just improving on what you know.
The main aspect of SEO consists of both optimizing a website and gaining good quality incoming links from other sites.
What if you don't have the time it takes to work on your site or you can't be bothered, should you employ an outside company to do all the work for you?
There are hundreds of companies offering to do all your online marketing and optimize your site for a hefty price.
In exchange for help you would have to folk out hundreds if not thousands of pounds a month to these SEO experts who might or might not improve the ranking of your site.
Is it worth paying for top rankings or should you do it all yourself?
It depends on whether you have the patience, the time and don't mind being hugely disappointed at times when things don't work your way.
On the other hand, learning to do your own SEO can be a rewarding process.
It takes a lot longer to see results and I'm still learning, but gaining the knowledge of how to do both on page and off page SEO can save you a lot of money.
Of course there are genuine reputable companies out there, but there are also a lot of con artist who are after your hard earn cash.
Don't be fooled by higher rankings, some sites use black hat tricks to boost there overall position in Google.
I know of one site which spammed other websites just to get 1st page ranking.
Google apparently wants to target sites which over indulge in on page optimizing.
No one knows how Google intends to incorporate this into their algorithm, but one thing is for sure, the methods webmasters use to improve their web presence will change forever.
Most of the basic tweaking can be done yourself such as; Writing a effective meta tag title, keyword and description, adding keywords to alt tag images, adding keywords to the main content and so on.
Some can require expert help, however it's possible to do all the work yourself for free if your willing to read and apply what you know.
It's possible to gain high rankings for low competitive keywords without any link building, this isn't true for popular keywords such as; Fashion Jewellery or Gold Jewellery.
One of the best methods is to combine low competitive and popular keywords together.
Spying on your competitors and seeing where they are linked to and trying to get links from the same places can help massively in improving your position in the search engines.
When link building it's important to have a variety of links from directories, social networking sites, shopping sites, forums and blogs.
Many big companies buy lots of domains with their company name on it and use this as a way of creating one way links to their main site. They would also host the domains on different IPs and servers giving the impression that each domain was owned by a separate individual, when in reality the same company owned all of them.
So if they had a company say with; dotyhul.co.uk, they would buy all the domains associated with that name including, com, info, biz, org, etc and have them pointing to dotyhul.co.uk.
I'm not sure about this type of practise, as it seems too expensive for the small business owner to implement and too much additional work as you would have to put unique content on each and every one of the sites in order to avoid duplicate content.
There are some good free SEO tools out there which will check your site and point out any problems, offer suggestions on how to fix it and give you a free report.
If you choose to go down the pay route make sure you do your research on the company first.
Many people are left frustrated and disappointed when the SEO firm they have been shelling out hundreds of pounds to, cannot get them on the first page for their major keyword.
Ask a lot of questions, ask them to show proof of their previous work and try to get your money's worth.
Better still do it all yourself and be patient.
Learning about what the search engines want is a game of trial and error.
Don't give up if you make mistakes, in the end your determination and hard work will pay off.

Jewellery Can Build Self-Esteem

This article was written by my good friend Harmony.

Jewellery is a gift which demonstrates the love and appreciation between the wearer and the giver, making it an appropriate choice for gift buyers.

Its ability to transcend pass time, gender and social classes has added to its longevity and helped it to remain the popular choice for rich and poor alike.

However jewellery isn't just a nice thoughtful present it can have a huge impact on a person's self-esteem and create a positive feeling of immense love and devotion to the person receiving this gift.

There are many ways to develop a positive outlook on life without spending any money. Creating desirable jewellery of your choice is one way to build confidence in yourself.

Clothes and chocolate are known for their ability to increase the feel good cells in a person's brain instantly improving the way a person views themselves and the way others see them.

Jewellery also contains the same therapeutic qualities of building up self-worth through helping the recipient to feel special and wanted which leads to the giver feeling appreciated for their unique gift.

When men want to show their affection for the special lady in their life, they do it by buying her an engagement ring.

When women want to treat themselves, they usually buy jewellery because it makes them feel stylish and beautiful.

The look and feel of jewellery especially gemstone and crystals adds the air of sophistication, beauty and elegance to any outfit and also reminds the recipient of a time in their lives when they were the centre of affection, an important event or a tragedy.

Many jewellery items are kept as keepsake and passed down through successive generations by families who appreciate the significant it hold to their family history.

Birthstones also known as gemstones have the ability to increase a person's view of attractiveness when matched with a nice outfit and a well-groomed appearance.

Women adore the sparkling and captivating beauty of Ruby and Diamonds incorporating it into their fashion style and boosting their self-esteem amongst others.

Rubies are a statement to the public- a statement of expensive, beauty and style.

People often feel positive when looking at certain colours; this is true for gemstones which have been used by ancient civilizations for its healing properties and its ability to make people feel good about themselves.

Today certain types of gemstones are used to improve mental health.

This is why gemstones are often used to create healing jewellery.

They create an environment of love; inspire creativity to all who embraces its charms.

In some cultures today medicine men use touchstones and gemstones over bruises and cuts believing their nature properties will physical healing within the sufferer.

Diamonds are often incorporated into wedding rings due to their status of power and extravaganza and the ability to capture the eye with their radiant beauty.

Azurite an intense deep blue stone often found in South American regions and some African countries are believed to be able to influence the mind in a positive way.

Sapphire represented the oceans. Its deep blue colour is believed to have a calming effect on the soul.

Garnet represented a profound passion or love for something, while emerald was believed to increase confidence in a person’s nature abilities.

Jewellery’s timeless appeal will never be diminished even when everything else in life changes, it will still remain an important focal point in peoples lives.

Happy Easter Everyone

Wishing you all a fantastic Easter weekend from the Inspired By Creativity Jewels team.

Vintage Rocks

Vintage jewellery use to be the item of choice for niche groups, but now it's becoming more mainstream.
 In part due to the celebrity obsession with retro jewellery.
Victorian style pendants and Medieval filigree bangles are a hit with the fashion critics and the public alike.
This is because vintage jewellery is timeless and gives the impression of a bygone era.
Here are some of the popular ones;

Art Deco 

Art Deco is a vintage style of jewellery incorporating the use of bold and striking colours to create some eccentric designs. Geometric shapes such as circles, squares and oblongs are used along side gemstones and sparkling crystals.
This style originated in ancient Greece and Rome, where rich noblewomen were known to show off their flamboyant style with colourful gemstones and crystals.
It also became popular in the time of the Aztec and the Medieval period, making a revival in the early 1920's until this day.
Today it is used in decorating homes, clothes and for many other things.

Celtic

Celtic themed jewellery was made by the Celts and originally came from central Europe.
The Celtics were heavily influenced by their belief in nature, the various gods they served and mythology.
Many of the Celtic jewellery crafted today incorporates the famous Celtic Triangle Knot believed to represent luck, prosperity and life.
The knot often a symbol on wedding bands also represents the ancient Celtic practise of hand-fisting, a ritual performed joining a couple who just got married together.
 This is where we get the phrase "What God joins together let no man separate."
 This act was meant to unified the two souls together for as long as they lived.
The Celtics where also fans of animals, mythical creatures and trees which they often used in jewellery making to create amulets and charms believed to ward off bad luck.
Tree symbols often represent life and wealth in ancient Celtic culture. 
They were believed to possess life-saving powers which could transform the life of the wearer, bringing them unlimited prosperity, health and favour among men.
Today they are often used to create some stunning pendants and earrings.

Gothic Jewellery

This theme of jewellery originated in 12th century France during the time of the renaissance.
It's characterize by a dark and sombre theme using depictions such as dragons, crosses, mythical symbols and animals to ward of bad luck.
Steampunk is very common today due to it's unique ability to design abstract jewellery pieces.
Clockwork and bronze plated animal symbol is often used in this design.
Jewellers today use pewter (heavily used by the Celts to create engrave and symbolic jewellery) and lace mixed with darker themes to create a unique art work of Gothic jewellery.


 Victorian And Estate Jewellery

Victorian costume jewellery is widely available today in most vintage style stores.
 The whole idea of the modern take is to relive the timeless beauty of elegance and romance associate with that era.
Engraved picture lockets, ornate rings and heavy encrusted jewelled bracelets were some of the jewellery pieces hugely connected to that period.
The Victorians were also a fan of cameo necklaces and bangles, which usually depicted a portrait of a noble lady or animal.
Cameos originally came from ancient Rome where noble women would wear it as a sign of their wealth.
The modern cameo is made from plastic, however the authentic and rarer originals were made from clay.
Estate Jewellery often used as an umbrella for all things vintage, is encrusted piece of elegant jewellery normally found on big estates such as a mansion and owned by a wealth individual.
Modern vintage costume jewellery comes in many different shapes and designs.
You can easily make your own by buying  antique silver or bronze chain and adding various ribbons, bows, charms to it.
We also stock a collection of ready-made vintage right here. 

Delicious Looking Food Miniature Jewellery For Adults

I've been very busy with the site lately adding new stock, changing the homepage, fulfilling orders, creating new products, etc that I generally don't get time to blog everyday like I would like to.
However when my best friend announce she was thinking of starting up a jewellery business to promote her unique food brand of products, I jumped at the chance to help her.
The end result is a very fascinating and exciting range of polymer clay jewellery designed for food lovers everywhere.
If there's one thing most people love it's food. It doesn't matter if it's junk or health food people love the process of preparing, cooking and ultimately eating their favourite food dish.
Believe it or not there's a huge market for food jewellery.
People don't just like to eat the stuff they like to wear it too. Sellers are catching up on this new trend and are jumping at the chance to offer something new to the public. I'm guilty of it myself and have found from experience Food Jewellery is quite popular with the public.
This new trend to take the jewellery world by storm is not targeted at children for obvious reasons, adults are the main recipients and they tend to be largely young women between the ages of 20 to 35, who love reading fashion magazines, into celebrities and usually love niche products.
Polymer clay aka Fimo can be purchased anywhere that sells clay.
There are different types of clay depending on what you plan to use it for.
My friend has a very interesting store selling some really lifelike and lovely designs, it's called Food Jewellery Direct.
Here are some of her unique work which she gave me permission to republish on my blog.
Even I couldn't believe how good they look in real life. The biscuits especially look like the real deal and she crafts them all herself.

You can find more of her stunning creation at: http://www.foodjewellerydirect.co.uk
 I'm usually not into miniature jewellery, as you can tell from my site, however I became a fan instantly when I saw her amazing work.
She's been making miniature jewellery for years, but only now decided to turn it into a business.
Why not take a look at her site and let us know what you think?
You can also join her facebook fan page here Food jewellery Direct Facebook.
Spread the word about this cool site!

Genuine Crystals VS The Fake

Recently I was lucky to be invited to a prestigious party organised by one of my good friends where I got the chance to meet some interesting people.
One of these people, who shall remain nameless runs a very upmarket crystal business selling unusual crystals to jewellery suppliers worldwide.
They own several mines around the world and have recently ventured into the diamond trade.
Now you can imagine how excited I was when I got the offer to work with this person to produce high quality crystal jewellery.
Everyone who knows me, knows I absolutely adore crystals, especial the Swarovski ones.
If you visit my site, you will find a number of handmade crystal jewellery including, bracelets, rings, earrings and necklaces.
I also love to make crystal hair accessories for bridal wear which will go on the site soon.
Now you might be thinking, what's so special about crystals, you can buy them anywhere?
That maybe true, but did you know most of the crystals sold in craft shops are not high quality.
There's a huge difference between cheap imitation crystals and the real thing.
Some crystals are clearly man-made and of poor quality.
These are the types of crystals you can buy practically anywhere.
Some of them might even go by the name, "Superior Crystals", in the hope you might fall for it.
There's nothing wrong with cheap crystals if that is what you can afford, but quality should always override price.
The beauty of crystals is that they can look incredibly enchanting to the end user.
People generally like sparkling things, they love glamour, beauty and sophistication which crystal jewellery provides.
Crystals can look great on anything. Try adding them to clothes, shoes and hang bags.
I have a friend who designs crystal shoes and they look amazing.
You could even design your own crystal collection without spending a fortune.
Swarovski and Austrian crystals are some of my favourites, but I do have a weakness for quartz.
When buying crystals for the first time, do some research and ask a lot of questions.
If you opt to buy Swarovski Crystals it's best to buy them directly from the company who makes them. If that's not possible try to find reputable dealers who sell the genuine Swarovski Crystals.
 Look out for the authenticated silver logo on the package, "Crystalized" symbol.
Another thing to look out for is the shine, genuine Swarovski Crystal is multifaceted and richer in colour giving it a unique brilliance not found in cheaper versions.
They are precision cut in all the same sizes and shapes giving them a smooth equal appearance.
The clarity is stronger and the colour richer adding a brilliant shine to the crystal.
The presence of bubbles and clouds in the crystals are strong indicator of a poor imitation.
Real Swarovski Crystals don't have bubbles or a cloudy presences.
Also look out for chipped, scratched, marked and crystals not in their original packaging.
Anything else would be a fake.

Handmade Gifts For Mother's Day

It's that special time of year again when you want to give your mother the best gift any woman would love to have.
Why settle for flowers when you can show how much you care with jewellery.
Handmade jewellery makes the perfect choice for Mother's Day. You can find high quality gemstone jewellery, pearls or crystal variety in a number of enticing styles and colours.
Personalized gifts in particular add that personal touch if your looking for uniqueness.
We offer a Personalized Jewellery Service where we will design from scratch a bespoke handcrafted jewellery and engrave it with the initials of your love one.
This service is good for weddings, birthdays, special occasions, anniversaries and proms.

Mother's Day Gifts

Why Handmade?
By choosing handmade jewellery your obtaining one-of-a-kind pieces not found in the major high streets store, which can be tailored to your specific requirements.
Handmade jewellery unlike cheap mass produced factory jewellery lasts longer and is better quality.
We craft hundreds of rare gifts all made by craftsman in our London based studio.
None of our products contains, lead, nickel or alloyed which can cause irritation in sensitive skin types.
We don't use cheaper imitation semi-precious gemstones, all of our gemstones are grade A and have to pass strict quality control tests before we incorporate them into our designs.
We are passionate about what we do and strive to offer a fundamental service which offers good customer service with fine quality jewellery products.

Gemstone Is The Perfect Gift For Mothers
Women love pearls, they also love gemstone jewellery whether it's ruby, emerald, diamonds or sapphire.
Gemstone jewellery has a sparkle to it that makes it appealing to the fashion conscious woman.
Imagine seeing a emerald gold ring.
Your first reaction might be, "What a pretty ring." The high shine and sparkle of the gemstone gives your look a touch of glamour and makes you feel like a movie star.
That is why gemstone jewellery will always be a favourite choice amongst women.
 It's timeless and elegant. You can find a great selection of gemstone earrings, bangles and necklaces made by Beautybelle on our site.
If you desire a vintage feel, Vintage Angel and Vintage Beauty both offer antique gold and silver gemstone gifts. If you love swarovski crystal jewellery, check out Alexisic exclusive range.
We also sell gemstone jewellery starting from as little as £12.99 on our site.
Try our Mother's Day gift selection to find some affordable jewellery.

Beautybelle's Emerald Earrings

Beautybelle's Ruby Bracelet

Lovely gifts to show your appreciation on Mother's Day from Inspired By Creativity Jewels.